Want to Have A Big Impact During Organizational Change Focus on Leader Communication

Want to Have A Big Impact During Organizational Change Focus on Leader Communication Any organizational change inspires questionsâ€"lots of questions: Will we change our structure? Who will I report to? Will I still have a job? How does this impact me?Questions are powerful because they’re the way employees learn about change. The answers they get will start the process of building knowledge and commitment.evalEnter leaders. They are in a unique position to build trust, encourage engagement and provide clarity. And they have a key role to play: answering employees’ questionsâ€"often before they’re asked.Here’s why leaders should be a top priority when communicating change:Leader visibility = Trust. When employees see leaders in front of change Set leaders up to communicate change successfully by:Getting them on board. Provide the space for leaders to build knowledge of the change and decipher how it will impact their teams. A full-day collaborative workshop with the CEO ensures agreement about the change and the plan to implement it.Defining their role. Setti ng clear expectations for leaders makes it easy for them to follow through. For example, create a one-page overview that summarizes key messages they need to share and clearly identifies the support neededâ€"whether it’s hosting one virtual meeting a quarter or writing a biweekly microblog.Developing a change communication toolkit. Once leaders understand their role, they need resources to help them deliver. Try a communication toolkit, including talking points and frequently asked questions, to ensure they’re answering questions consistently. This toolkit can also include tips for communicating change.2. Create channels for LeadersNow that leaders are ready for their communication role, create channels to help them be visible and answer questions. It’s important that communication is a mix of two-way (appropriate for discussion) and awareness tools (when employees just need an update).Two-way channelsEngagement sessions â€" You have two options here: 1) Get employees involved before the change is “public knowledge.” Use these small-group forums to involve employees in the change-planning process. This early involvement will not only give insight in to what employees want and need, but will also increase employee buy in during implementation. 2) After the change is announced, ask for employees’ input as change plans are shaped. Their involvement will encourage ownership and commitment.Discussion threads â€" During change, set up a discussion board to foster an open dialogue between employees and leaders. These informal threads are a great place for employees to post questions as they come upâ€"rather than waiting for the next town hall or small group meeting.Coffee chats â€"These informal, small meetings give employees a chance to have a meaningful conversation with leaders in a relaxed setting.Web-based meetings â€" Hosting regular web updates during change is a good way to engage all employees as the change is happening. They should not just be o ne-way discussions, but include interactive techniques, such as text-polling, white-boarding or a live chat, so employees can share their thoughts and provide input.Awareness channelsMicroblogs â€" Microblogs (short, 50- to 100-word posts) give employees information straight from leaders with less formality than a company-wide email. Microblogs should be timely, address specific aspects of change as they happen and give employees a clear call to action.Video updates â€" Have leader’s record short, two-minute videos throughout the change process to give employees an idea of what’s been done so far and what’s to come.3.Understand the effectiveness of leaders’ roleGather data about leaders as they communicate. The info can help you make adjustments to your communicationâ€"from increasing visibility to focusing on hot topics. Try pulse surveys after key events, such as a town hall. And collect the questions asked during face-to-face sessions or on microblogs to assess knowledge of the change among employees.